BRAND GUIDE
Designing official E‑Cinema merch
ColoursThe E‑CINEMA wordmark is red #E3182D on dark, or white. Never another red, a gradient or an outline.
Clear spaceKeep space around the wordmark at least the height of its letter E. Keep it away from seams, zips and pocket edges.
No changesDo not stretch, tilt, recolour, crop or add effects to the wordmark, and do not put it inside another logo.
Film artworkPosters, characters and titles from a film need the studio's approval through E‑Cinema before you print them.
LabelsEvery item carries its own E‑Cinema QR label and hologram. Labels are made for your approved products only.
SamplesSend a photo of a printed sample for every approved product before it goes on sale.